Another post about designers and railroads. A few posts back, talking about Raymond Loewy’s design for the Pennsylvania Railroad’s Famous GG1. Here we have the iconic Logo for the New Haven Railway.
Herbert Matter’s NH Logo. This a page from my Type book studying Graphic Design in college.
In 1954 Patrick McGinnis took over the financially strapped New Haven Railroad. His wife Lucille convinced him to come up with a new visual look, to compete with Car and Air travel. Herbert Matter’s fresh clean and modern designs are still seen in some stations and occasionally on a metro-north locomotive as a tribute to the great design. It still lives on even as the New Haven was absorbed into Penn Central about 50 years ago.